The #EverydayAgeism Campaign

Published: 16 September 2019

The Council is supporting the #EverydayAgeism campaign launched by the Commissioner in Wales. The Commissioner states:

“ending ageism and age discrimination, which underpin many of the issues and challenges faced by older people, is a priority, and over the next three years I will be delivering a wide range of work focused on tackling these issues. Ageism results in older people being treated unfairly and their rights not being respected and upheld, impacting upon their health, well-being, independence and quality of life.

Yet despite its prevalence, ageism and its impact are often overlooked or ignored by society. This has to change.

That’s why I’m launching a new campaign - #EverydayAgesim - to raise awareness of the scale and impact of the ageism faced by older people every single day, challenge ageism and age discrimination, and empower older people to do the same. But in order to maximise the impact of the campaign and make sure that the #EverydayAgeism campaign messages reach the widest possible audience, I would be grateful for your help and support”.

The campaign was launched on 22 October, and it can be supported in a number of ways:
  • Share #EverydayAgeism campaign messages and images via social media
  • Send examples of ageism and age discrimination to the Comissioner so they can be called out and challenged.
  • Make a pledge stating how you will play your part in challenging and tackling ageism
  • Get in touch with other ideas for how we can together tackle ageism
Further information is available and resources about the #EverydayAgeism campaign is available on the website –